Category: Strategic Management

What is Blue Ocean Strategy?

Blue Ocean Strategy encourages firms to escape intense competition (“red oceans”) by creating uncontested market space (“blue oceans”).…
What is Risk Management Theory?

Risk Management Theory focuses on identifying, assessing, and prioritising potential threats to organisational objectives. It emphasises analysing likelihood…
What is Disruptive Innovation Theory?

Key takeaway: Disruptive Innovation Theory explains how simpler, cheaper, or more accessible products initially serve overlooked market segments…
What is a PESTLE Analysis?

Key takeaway: PESTLE Analysis (also PESTEL Analysis) is a strategic tool used to assess external factors that influence…
What is the The Knowledge-Based View (KBV)?

Key takeaway: The Knowledge‑Based View argues that knowledge is a firm’s most strategic resource and the key driver…
What is the Resource-Based View (RBV)?

Key takeaway: The Resource‑Based View argues that a firm’s competitive advantage comes from valuable, rare, inimitable, and well‑organised…
What are Dynamic Capabilities?

Key takeaway: The Dynamic Capabilities Framework explains how firms build, integrate, and reconfigure resources to respond to rapid…
What are Porter’s Generic Strategies?

Key takeaway: Porter’s Generic Strategies outline three ways firms can achieve competitive advantage: cost leadership (being the lowest‑cost…
What are Foreign Market Entry Modes?

Key takeaway: Foreign market entry modes are the strategic choices firms use to expand internationally, ranging from low‑commitment…
What is Porter’s Diamond of National Advantage?

Key takeaway: Porter’s Diamond explains why certain countries excel in specific industries. It highlights four drivers of national…